Peachtree Road Race
July 4
Buckhead → Midtown corridor
60,000+ runners plus family. Premium runs the weekend before through July 5. Tightest inventory along the course.
The Source · Atlanta's Hospitality Scene
Atlanta's Hot Booking Dates
The local events that move ADR. Price up early; most pricing tools won't pre-bake these without your help.
Dragon Con
Labor Day weekend (late August / early September)
Downtown · Peachtree Center hotel cluster
80,000+ attendees converging on downtown. Highest ADR weekend of the year for Marriott Marquis–adjacent inventory.
Music Midtown
Mid-September
Piedmont Park · Midtown / Old Fourth Ward
Two-day festival. Walking-distance inventory commands a premium; price 60+ days out.
Atlanta Pride Festival
Mid-October
Piedmont Park · Midtown / Virginia-Highland
Largest LGBTQ+ festival in the Southeast. Heavy out-of-state demand.
A3C Festival & Conference
October
Multiple downtown + Westside venues
Hip-hop industry convergence. Drives demand in West Midtown, Castleberry Hill, and Old Fourth Ward.
AUC + Emory + GT Graduation Weekend
Early-to-mid May
Citywide, Atlanta University Center, GT, Emory, GSU
Morehouse, Spelman, Clark Atlanta, GT, and Emory often graduate the same weekend. Families book 4–7 nights. Inventory near the AUC books up by January.
SEC Championship Game
Early December
Mercedes-Benz Stadium · Downtown / Vine City
Single-night spike, but a strong one. Castleberry Hill, West End, and Old Fourth Ward absorb overflow.
FIFA World Cup 2026, Atlanta matches
June 11 – July 19, 2026
Mercedes-Benz Stadium · metro-wide spillover
Eight matches scheduled at MBS. International travelers are booking ~18 days earlier than the typical major-event window. Multi-night stays from fan groups, price into match-day clusters now.
Falcons / Hawks / Braves / United home schedules
Year-round
MBS, State Farm Arena, Truist Park, MBS
Recurring weekend lifts. Marquee games (rivalry, playoffs, opening day) can move ADR 20–40% within 1–2 miles of the venue.
Spotted a date we missed?
If there's a local event that moves your ADR every year, send it our way. We'll add it.
About the curator
Mateo Bradford-Vazquez
General Manager · Ohana Vacations Georgia
General Manager of Ohana Vacations in Georgia, co-host of The NO BS Short Term Rental Podcast, and a founding board member of the Atlanta Metro Short Term Rental Alliance. A Morehouse alum and former VRMA DEI chair, he curates The ATL because the conversations and contacts operators most need aren't happening anywhere else.
The regular newsletter
Looking to check out one of our normal issues of The Check-In?
Five headlines, one pro tip, dream-weaving, and a press-play pick. ~5-minute read.
Issue 005 · Friday, May 29, 2026
Airbnb adds hotels, set-jetting picks new towns, and the small bag your guest opens in the driveway.
Plus: the Tuesday vendor text that drops same-day no-shows from 1-in-6 to 1-in-30.
Issue 004 · Tuesday, May 19, 2026
Booking goes alt, Vrbo rewrites Premier Host, and the bath sheet your guests are quietly judging you for.
Plus: the morning-of-arrival text that drops check-in fire drills from 1-in-3 to 1-in-12.
Issue 003 · Monday, May 11, 2026
Airbnb draws an AI line, the World Cup picks favorites, and hospitality gets a new word.
Plus: the night-before-checkout note that pulls 4-star reviews back to 5.